Hey, don't get upset!  I'm just moving to a new site.  It's much better than this one; in fact, I've already blogged as much there during this past week's "soft-launch" as I have in the last few months here.  I'll also be taking the posts here that are worth keeping, polishing them up, and posting to the new site.

Why the change?

First, it really doesn't make sense from a brand building-perspective.  I've come to believe that a good name for something tells you exactly what that something is.  It's the reason for the success of names like Whopper (it's bigger than what everyone else serves) and Farmville (it involves a community of farmers).  Terminally Trivial is a playful phrase, but doesn't really tell you anything about me or my work (well, maybe something about me).  The new site is my name, so there's no doubt what its purpose is.

Second, it is annoying to type (e.g. registering for web sites).  There's a reason most successful websites don't have 17-character domain names.

Finally, it's old.  I've been using the name Terminally Trivial for nearly a decade.  I think it's time to move on to something new.

Ultimately, it's all a matter of iterations.  This iteration was interesting, but I'm ready to try something new.  So head on to jdkilby.com and see how things have changed.

(Side note:  my new Twitter account is @jdkilby; I will no longer be posting anything beyond "follow my new account messages on @terminally_t).